April 2023


Oravel Stays Limited, popularly known as OYO, has been going through a tough time. Amid the news of its upcoming Initial Public Offering(IPO), there is an ongoing dispute with hoteliers that can disrupt the preparation process. It is not the first time OYO has had a backlash at the time of IPO. At the time of Draft Red Herring Prospectus(DRHP) back in 2021, Zostel filed a petition and asked SEBI

SMS Marketing

SMS advertising for small businesses In the past, expanding a small firm required endless hours of labour and needed intricate marketing strategies. Even while all of this may seem crucial, a simpler outlook may ultimately be more effective. We live in a society that is quickly moving toward being more digitally focused, thus implementing an SMS marketing campaign is an essential business development approach. A firm foundation is provided by